Chipotle Launches Ad Campaign Attacking GMO’s
By lucas@endneoliberalism On 14 Sep, 2013 At 01:25 PM | Categorized As Green Business, Junk Food | With 0 Comments

Kung-fu marketing at its best. Chipotle is using the stealth of the advertising world to turn corporate farming upside down.

The ‘Scarecrow’ is an experiential ad campaign that includes a free iOs game where players get to ‘cultivate a better world’. The game is being promoted using a 3-minute movie trailer that exposes the evils of factory farming and, more specifically, GMO foods.

Occupy the Market – How Green Entrepreneurship Make Multinational Corporations and Their Governments Obsolete.

Screen Shot 2013-09-14 at 1.19.28 PM
Picture credit: Video Screenshot

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