Occupying The Market With Green Entrepreneurship
By lucas@endneoliberalism On 9 Sep, 2013 At 04:51 PM | Categorized As Green Business | With 0 Comments

One company that targets Procter & Gamble’s, Wal-Mart’s, and Amazon’s market share all at once is AbesMarket.com. The Chicago based company sells green and organic products in almost every industry covered by P&G and Wal-Mart, the largest supplier of P&G products. Furtheremore, AbesMarket.com sells all household, food, pet care, fashion, health, and beauty products online, thus becoming a direct competitor to Amazon.

In 2011, the company closed a round of investment for $3.4 million. Index Ventures, which was among the group of angel investors and vulture capitalists that invested in AbesMarket.com, has also invested in other green entrepreneurial projects, including Etsy – The largest market for DIY upcycled goods.

Smart shopping is one way of telling multinational corporations that you want to pollute less and that workers should get honest wages; unfortunately, consumer power is non-existent when the market is monopolized by the same corporations we despise. Occupying the market with green entrepreneurship, then, is key to decentralizing the economy and make it both resource efficient and worker friendly.

BUY THE BOOK! Occupy The Market, How Green Entrepreneurship Makes Multinational Corporations and Their Governments Obsolete[Kindle Edition]

Picture credit: AbesMarket Advertisement

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