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By lucas@endneoliberalism On 14 Sep, 2013 At 02:12 PM | Categorized As Green Business | With 0 Comments
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The story about the people who make the products is more powerful for brands than going green. First, consumers are willing to pay extra for locally manufactured products because the story behind the product tells a lot about the quality of the product. Artisan and custom-based products are generally of better quality and, hence, last [...]

By lucas@endneoliberalism On 14 Sep, 2013 At 01:24 PM | Categorized As Advertising | With 0 Comments

Our brains are slow to adapt to environmental changes. Lauren Turner from GreenBiz shows 5 ways that green marketing can target our genes to make better consumer choices.